On Episode 1 of the How They Did It Podcast, National Park Trips speaks with Rhonda Salisbury from Visit Yosemite Madera County, a California county that lies next to Yosemite National Park’s South Entrance and Suzanne Bianco from Visit Visalia. Listen now on Spotify, iTunes or Soundcloud.
We know that sometimes tourism marketing can feel like throwing spaghetti at the wall to see what sticks. At National Park Trips we help towns, businesses and attractions around the national parks increase brand awareness and attract visitors. Our clients all struggle with the same marketing challenges and innovate to solve them. So we're bringing you "How They Did It", a podcast featuring our innovative clients and how they solved their marketing challenges.
Rather than working in silos, Rhonda and Suzanne teamed up to form the Majestic Mountain Loop, a three-day itinerary through their three neighboring national parks: Sequoia, Kings Canyon and, of course, Yosemite. Together, they market the Majestic Mountain Loop to promote tourism in both of their areas.
We discuss the power of collaboration over competition with them.